Leave behind the idea that you are something you're not. If you are a boutique, be one. Get small. Niche down. Identify your target market with specificity. Figure out why you matter to them, how you can solve a problem or harness an opportunity…

Sharing your story is the number one way to build your brand. It gives you credibility, affirms your expertise, and speaks to your talent. Best of all, it leads to the elephant in the room question…

I find New Year’s resolutions daunting some years. So much pressure to decide on the perfect thing to change on January 1, then the disappointment that ensues if by February, I’m back to old habits. Who’s been there? This year, I decided to instead…

Magic is making the hard things simple. But simple doesn't mean easy. Your magic is in applying your unique ability to the important things that other people find really hard. Like, can't do it hard…

I just finished this book by Ben Horowitz: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers. Epic (and actionable) business advice plus rap inspiration is a win for me. If you haven't read it, add it to your holiday…

"It's going to take twice as long and cost twice as much as you think." Total buzzkill. Also, one of the best pieces of business advice ever given to me. Whatever you are working on, a new biz, a new fund, a new product, a new territory, a new job...

For a new or undiscovered boutique, capital raising is often horrible. Let's bag the horrible part. It doesn't have to be. There is a science to the mystery, a method to the madness. One of the keys? Stop thinking about how awful it is to raise capital…

I was at the garage working on my 1946 Chevy Pickup with my dad. When I was young, Dad always had a classic car project. He always invited me to hang out and help him while he worked. To all the girl dads, one of the best things you can do is…

Unexpected tokens of gratitude, appreciation and love. They are everything. Here are 3 things you can do right now. Yes, now. Before you leave your office for Thanksgiving break.

Years ago, when conferences were a thing (sigh), there was a speaker from one of the big asset management firms. A female (cool) who specialized in high yield (also cool). She was everywhere. I knew her presentation by heart. But here's the thing…

There are 51 days left in 2020. The year has been off kilter on many levels, but that's no excuse for mailing it in. The year isn't over and there is work to be done…

One of the love languages in my family is building things. Cars, houses... and planter boxes for the front porch of my 1905 colonial in Newport, Rhode Island. The last 2 weekends have been amazing as my brother and I measured, sawed…