How to make the rest of 2020 count
51 days. There are 51 days left in 2020. Real talk: you probably won't raise buckets of $ by the end of the year. So, how can you make these 51 days count?
If you haven't made a major dent in your asset raising goals already this year, it probs won't happen in 2020. Let's be honest with each other. $500 mm is not likely to show up in < 2 months. The year has been off kilter on many levels (understatement x 1,000) but that's no excuse for mailing it in. The year isn't over and there is work to be done.
51 days. Let's go.
Make a plan. Not a big plan, a focused plan.
Pick 3 goals that are not AUM / $, but are key to raising $ in the next 12 months.
Measure them. Put milestones in each of the next 7 weeks.
Celebrate your success.
Examples:
send 25 handwritten notes to your best clients thanking them for their trust and faith in your firm
connect with 100 target prospects on LinkedIn
have 15 exploratory calls with new target prospects
Remember, it's the journey. It's the plan. It's all the baby steps that get us where we want to go.
“And if the plan doesn’t work, no biggie, we make a new plan.”
Keep going. The year isn't over yet. Sprint strong over the finish line.
