The key to raising capital
Real talk from a convo yesterday afternoon.
Founder / PM: Capital raising is the worst thing I never want to do again.
Me: Yeah. I know. And I built a business around it.
A. The Portfolio manager is right.
B. I am crazy.
C. It doesn't have to be as awful/frustrating/soul crushing as it seems.
D. All of the above
You know the answer.
Building a business is a roller coaster of highs and lows (hourly). For a new or undiscovered boutique, capital raising is often horrible and always critical.
Let's bag the horrible part. It doesn't have to be. If it was, I would def be teaching an English literature class at some college right now. There is a science to the mystery, a method to the madness. One of the keys?
Stop thinking about how awful it is to raise capital.
Stop thinking awful.
Stop thinking capital.
Instead, go make some friends. Find your people. The ones who geek out on the same stuff you do. Have fun talking to them. Ask them questions. Get their backstory. Tell them yours. Be a person first. The capital will take care of itself.
People want to do biz with people they like, people who share their vibe. It's just more fun. Have more fun.
