LinkedIn is packed with potential—and I’ve experienced it first-hand. Since I got serious about posting regularly, most of my firm’s leads can be attributed to the community I’ve built on the platform. It’s easy to overthink your strategy and get overwhelmed, so to help you get started, I’m sharing some of my best tips for connecting with people on LinkedIn.

91% of execs rate LinkedIn as their preferred platform for professional content, emphasizing that LinkedIn is not just a social network or job posting site but a powerful tool for thought leaders to shape conversations. Let’s go over the questions I get about upgrading your profile and settings. These tips will help you take your LinkedIn profile beyond the basics.

LinkedIn has more than 900 million members and 40% access it daily, racking up over 1B interactions per month. If you’re not using LinkedIn to share your thought leadership, build relationships, and generate leads, you’re missing a key opportunity to meet your prospects where they are. Are you ready to meet your true fans where they’re at? Let’s go over the main questions I receive about posting on LinkedIn.

Dark social refers to the sharing of content through private channels that are difficult to track such as private messaging, email, podcasts, community discussions, and other methods that don't leave a public trail. It also refers to the people who are reading your content in the shadows. While this type of skulking and sharing may seem innocuous, it’s a powerful force that can greatly affect the reach and impact of your content.

99% of people in financial services are missing the mark with social media. (Yikes!) So I paired up with FMG Chief Evangelist, Samantha Russell, and we put on a webinar (with nearly 1,000 advisors in attendance!) to teach you how to build credibility and generate leads on LinkedIn. 

You launched your investment boutique. Your fund has seed capital and gets its first 5 investors, but you’re kinda disappointed by the dollars raised. Here’s how to write and use impact stories to triple your raise.

The Pratfall Effect refers to the concept that people are perceived as more likable and human after making a mistake or exhibiting quirks or flaws. It’s rooted in the idea that showing imperfections makes us appear more authentic and relatable, thus leading to increased trustworthiness and credibility. Learn practical ways to apply the Pratfall Effect to connect with your audience.

I flew to Philadelphia last week to speak at an event for investment professionals. It had sold out 3 weeks prior. (Whoa! That had never happened for them - or me!) I stepped to the mic and noticed every seat was taken... but something looked off. I fought back tears — not because I was nervous — I mean I was (hi, introvert here), but it was something else, something bigger.

I recently ran the numbers on my top LinkedIn posts of all time to figure out what you all want more tips on. Raising capital? Finding your true fans? Authentic leadership? Turns out you like something else…

Recently I was a guest on a podcast called The Storypowers Podcast, which focuses on the power of stories, the people who tell them, and why you should be doing it too. Definitely my jam! The host, Francisco Mahfuz, had me cry-laughing as we talked about storytelling in the restaurant industry and how my brother-in-law beta tested his oyster business in Massachusetts.

Your firm doesn’t have a “sales” problem. Your firm doesn’t have a “marketing” problem. It has a story problem. Learn the 4 steps to creating human connection in your stories and get examples of human experiences you can use to get your storytelling creative juices flowing.

Most CEOs tend to focus on sales, but successful CEOs know that marketing is the key driver for sales. Learn the 5 key things successful CEOs understand about marketing and steal this list of questions to set your firm up for 2023.