Grow your business by building your personal brand

As you say yes to speaking engagements, get featured in articles, connect with people on social media, or update your website, you find yourself needing a headshot. To be honest, I have a love/hate relationship with headshots. I love putting a face to a name, catching a glimpse of authenticity…

The stats from my first year on LinkedIn are crazy to me (millions of views, over half a million in revenue, thousands of followers), but c’mon… the stats aren’t where it’s at for me. The stories are what are most amazing. The stories of people I met on LinkedIn who are now clients, colleagues, and best of all — friends. So, let’s get started. Your fans are waiting.

Building a personal brand gives your business a face, a heart, and a soul. To create or enhance your personal brand, it’s crucial that you define several signature pillars - categories of content - and learn how to use them. Define what makes you, you, and how you can authentically connect with your true fans.

A simple question yet so easy to botch it… we are asked it often and we ask it often. "What do you do?" Go ahead, answer it to yourself. Did you crush it? Regardless of whether people ask what your company does or what you do as a founder, it's not as easy as it seems…

Whether you’ve never heard of a brand guide or you know you need one but don’t know how to go about it, I'm extending a leafy little olive branch to bring your brand peace and harmony. Grab on. (Dirty martini sold separately.)