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A guide to narrowing down your niche
What got you to where you are right now - your success, the hustle - that's not what is going to get you to the next level. What's going to help you meet your current business goals is defining your ideal client, your niche. In this guide, I cover what a niche is, why and how to narrow it down (even further!), and how to reach your niche.
20 High school girls took a field trip to Havener Capital
Friday was a big day in the halls of Havener. We threw a party to celebrate breaking things - like glass ceilings and stereotypes. In partnership with Rock The Street, Wall Street, we welcomed 20 high school girls to our office to show them what a career path in finance could look like.
8 Ways to serve your industry
“I want to be sales-y,” said no one ever. If you are in the hedge fund or investment world, you want to be in compliance - 100% - but really if you are a good person, smarmy sales guy or gal probs isn't your vibe. So how do you find your fans and grow your biz without being sales-y? Make it less about selling and more about serving.
It’s decision time, business owners
Are you practicing your craft or building your biz? We are good at some skill. Designing or coding, baking or making, investing or trading, selling or marketing. We aren't necessarily good at building a business. That's its own skillset…
Making deals move faster
If you want your deals to move faster, stop pitching, start asking. In order to help your prospects solve problems, you need to know what their problems are. Not only what their problems are but how they are solving them now. What is working and what isn't…
What it really takes to attain quality time
Busy isn’t a badge of honor. Yet “I’m so busy” has an undercurrent of bragging. As if busy-ness = importance. It doesn’t. Right now, I’m in Jamaica, recharging and spending quality time with my family. I’ve been thinking about how quality time…
No new prospects in your database
Typical salesperson: “Can’t find new prospects, our database is stale.” Me: (blink blink) Can we chat about this for a minute? The typical database gets stale by virtue of the fact that it’s a database. A static repository of information…
Two ways to broaden your tribe
Last week, we coffee cheers’d to Havener Capital’s 11 year anniversary. I love the connection we feel over building something. Some of us are building our own businesses - or a division inside a company. We are all building a culture - and a team…
Good Drill Hunting
Riddle me this: I am not buying a quarter-inch drill. I’m also not buying a quarter-inch hole. What am I buying? Sunday I took myself to a different kind of church. The one that starts with Dunkin’ and ends at the Depot. Needed a new drill. Well, not really…
What fear of rejection keeps us from
We don’t take the shot because we don’t want it to get blocked. We don’t let our authentic selves show because someone might not vibe. We don’t ask for the biz because we don’t want to hear no…
Filling my glass in 2021
I find New Year’s resolutions daunting some years. So much pressure to decide on the perfect thing to change on January 1, then the disappointment that ensues if by February, I’m back to old habits. Who’s been there? This year, I decided to instead…
Magic = Making the hard things simple
Magic is making the hard things simple. But simple doesn't mean easy. Your magic is in applying your unique ability to the important things that other people find really hard. Like, can't do it hard…
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LinkedIn has more than 900 million members and 40% access it daily, racking up over 1B interactions per month. If you’re not using LinkedIn to share your thought leadership, build relationships, and generate leads, you’re missing a key opportunity to meet your prospects where they are. Are you ready to meet your true fans where they’re at? Let’s go over the main questions I receive about posting on LinkedIn.