Good Drill Hunting

Riddle me this: I am not buying a quarter-inch drill. I’m also not buying a quarter-inch hole. What am I buying?

Sunday I took myself to a different kind of church. The one that starts with Dunkin’ and ends at the Depot. I needed a new drill. Well, not really. What I really needed was a blissfully decorated master bathroom. It’s been a year since I’ve been to a proper spa so it's time to make our own.

I talked with a wise gentleman in the aisle at the Depot. Probs bought way more power than I need, def put way more holes in the wall than I need. (Plaster and lath walls are the bane of my existence as a historic home owner.) No matter. The shelves are up. We’ve got some flair. That “spa” is one step closer.

You know where I’m going with this, right?

Think about it. What are your investors and clients actually buying? It’s not the drill. It’s not even the hole. It’s the result they want. You are the solution.

(If you read “result” and think it means performance, do not pass go.)

Ya dig?