8 Ways to serve your industry
“I want to be sales-y,” said no one ever.
If you are in the hedge fund or investment world, you want to be in compliance - 100% - but really if you are a good person, smarmy sales guy or gal probs isn't your vibe. So how do you find your fans and grow your biz without being sales-y?
Make it less about selling and more about serving. Serve? You’re probably like, “Okay. Yeah, sure. Serve. Got it. Yep. Wait, what does that even mean?”
It means be helpful. Give your best thought-leadership away and here’s the key: don’t expect anything in return.
8 things you can share with your industry
advice you received from a mentor
industry do's and don'ts
your process or workflow
what you wish you knew before you started
solutions to common problems
step-by-step tutorials
an industry or workflow hack
answers to faq in your niche
When you serve without expecting anything in return, your fans reach out to you because you're helping and they see it. It doesn't feel sales-y. It feels awesome. Is it a leap of faith? Yes. But it also takes the pressure off. You don’t have to sell. You just have to serve.
