Leave behind the idea that you are something you're not. If you are a boutique, be one. Get small. Niche down. Identify your target market with specificity. Figure out why you matter to them, how you can solve a problem or harness an opportunity…

Sharing your story is the number one way to build your brand. It gives you credibility, affirms your expertise, and speaks to your talent. Best of all, it leads to the elephant in the room question…

Magic is making the hard things simple. But simple doesn't mean easy. Your magic is in applying your unique ability to the important things that other people find really hard. Like, can't do it hard…

I just finished this book by Ben Horowitz: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers. Epic (and actionable) business advice plus rap inspiration is a win for me. If you haven't read it, add it to your holiday…

"It's going to take twice as long and cost twice as much as you think." Total buzzkill. Also, one of the best pieces of business advice ever given to me. Whatever you are working on, a new biz, a new fund, a new product, a new territory, a new job...

For a new or undiscovered boutique, capital raising is often horrible. Let's bag the horrible part. It doesn't have to be. There is a science to the mystery, a method to the madness. One of the keys? Stop thinking about how awful it is to raise capital…

Years ago, when conferences were a thing (sigh), there was a speaker from one of the big asset management firms. A female (cool) who specialized in high yield (also cool). She was everywhere. I knew her presentation by heart. But here's the thing…

There are 51 days left in 2020. The year has been off kilter on many levels, but that's no excuse for mailing it in. The year isn't over and there is work to be done…