Flip the script: Write better messaging
Your ideal clients don't really care about you. They care about how you can help them.
Your marketing collateral, your messaging, your emails, your website, your social media, your stories… they can only have one hero. The hero isn't you. The hero is your ideal client.
You are their guide. (I see you nodding your head and I love it.) So let's play it out IRL - does your content look like this?
who we are
overview of our services
deep dive into our services
how we deliver those services
Who is the hero of that list? Your client or you? What if you flipped it around?
who we serve
problems those clients have
potential solutions to those problems
case studies about clients we've helped
Your client is the hero. You are the guide. Maybe these feel like small tweaks, but small tweaks can have a big impact.
“Is it worth it? Let me work it. I put my thing down, flip it and reverse it.”
