Are you keeping up with the times?

Your corporate brand is important. Don’t abandon it. But - and it’s a big but - your business will be more successful if you put a face, a heart, and a soul to your brand.

A human is much more dynamic than a brand. That’s why Bill Gates has a bigger Twitter following than Microsoft, why Elon Musk gets more engagement than Tesla. Sure, a brand has a personality and values, but trust and connection happen between people.

No one ever asked a logo to meet for coffee.

When comparing the old way of branding to the new way, you’ll find the old way falls flat. People matter most.

Stacy Havener

Blue-collar girl from the Berkshires who combined a lot of grit with a little glitter to become a successful female entrepreneur in the investment world. Founder of Havener Capital, raising capital ($8B and counting), stomping glass ceilings, and shaking things up. 

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The 5 pieces of advice I’d give my younger self (as a woman in a male dominated industry)

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Flip the script: Write better messaging