Are you keeping up with the times?
Your corporate brand is important. Don’t abandon it. But - and it’s a big but - your business will be more successful if you put a face, a heart, and a soul to your brand.
A human is much more dynamic than a brand. That’s why Bill Gates has a bigger Twitter following than Microsoft, why Elon Musk gets more engagement than Tesla. Sure, a brand has a personality and values, but trust and connection happen between people.
When comparing the old way of branding to the new way, you’ll find the old way falls flat. People matter most.