Are you keeping up with the times?

Your corporate brand is important. Don’t abandon it. But - and it’s a big but - your business will be more successful if you put a face, a heart, and a soul to your brand.

A human is much more dynamic than a brand. That’s why Bill Gates has a bigger Twitter following than Microsoft, why Elon Musk gets more engagement than Tesla. Sure, a brand has a personality and values, but trust and connection happen between people.

“No one ever asked a logo to meet for coffee.”

When comparing the old way of branding to the new way, you’ll find the old way falls flat. People matter most.