Raise the Bar
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What I learned getting my first 10k followers on LinkedIn
The stats from my first year on LinkedIn are crazy to me (millions of views, over half a million in revenue, thousands of followers), but c’mon… the stats aren’t where it’s at for me. The stories are what are most amazing. The stories of people I met on LinkedIn who are now clients, colleagues, and best of all — friends. So, let’s get started. Your fans are waiting.
A guide to narrowing down your niche
What got you to where you are right now - your success, the hustle - that's not what is going to get you to the next level. What's going to help you meet your current business goals is defining your ideal client, your niche. In this guide, I cover what a niche is, why and how to narrow it down (even further!), and how to reach your niche.
A simple exercise to help define your personal brand
Building a personal brand gives your business a face, a heart, and a soul. To create or enhance your personal brand, it’s crucial that you define several signature pillars - categories of content - and learn how to use them. Define what makes you, you, and how you can authentically connect with your true fans.
How to answer the question, “What do you do?”
A simple question yet so easy to botch it… we are asked it often and we ask it often. "What do you do?" Go ahead, answer it to yourself. Did you crush it? Regardless of whether people ask what your company does or what you do as a founder, it's not as easy as it seems…
Why you need a brand guide
Whether you’ve never heard of a brand guide or you know you need one but don’t know how to go about it, I'm extending a leafy little olive branch to bring your brand peace and harmony. Grab on. (Dirty martini sold separately.)
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LinkedIn has more than 900 million members and 40% access it daily, racking up over 1B interactions per month. If you’re not using LinkedIn to share your thought leadership, build relationships, and generate leads, you’re missing a key opportunity to meet your prospects where they are. Are you ready to meet your true fans where they’re at? Let’s go over the main questions I receive about posting on LinkedIn.