I didn’t get the memo

Did you get the memo?
No?
Good.

If we want different results, we need to do different things.

As a podcast guest, people ask me, “How did you raise billions? What's the secret?” I find myself saying one phrase a lot. "I didn't get the memo."

❌ Didn't study finance in school
❌ Didn't grow up in a family with Wall Street ties
❌ Didn't have a "how to" manual for raising capital

✅ I met super interesting people who happened to be fund managers.
✅ I asked them questions about their backstories.
✅ I told their stories to investors.

Simplistic view of raising capital? Yes. True? Also yes. I didn't know what I was doing was different/odd/wrong.

I didn't get the memo of all the things I was supposed to be doing:

• The fact sheets I was supposed to be flinging around

• The scripts to overcome challenges

• The whack email templates I was supposed to be writing

I was clueless about the industry's "shoulds." I made up my own.

Rebels come in different forms, but we all challenge the status quo.

What's a sales and marketing "should" that we can let go of? Let's find our inner rebels and get better results.