What your prospects want vs what your prospects need
What your prospects want vs what they need
Its an important difference
And also a trap
Your prospect is the hero, you are the guide
They know what they want
You know what they need to get there
Which one is the focus of your sales and marketing??
Full disclosure: I struggle with this one
So let's talk it through
While we walk at the beach
๐
Have you nailed this?
Or do you find yourself talking about the solution vs the destination?
