Your clients know what they want, not what they need

Which one is the focus of your marketing?

Your ideal client wakes up wanting something

but we don't talk about that

We skip the problem, the pain

Hop over the opportunity, the gain

To market the h*ll out of a fancy solution

That they don't know they need

We miss it

People don't always know what they need

But they know what they want

Meet them there first

Then go on the journey together