AUM Growth: Where Is It?
Growth doesn't happen to you
It's not "out there" somewhere
Growth comes from inside you
Gave a presentation this week on storytelling
How to use narrative to unlock sales
We all want our companies to grow
Yet many of us look externally for growth
If we could just get this or that thing
That shiny object over there
We would "win"
The secret is growth starts with you
Inside you
Your journey, your why, your stories
Those are the shiniest objects
And they are buried in layers
of "shoulds" and "perfection"
Stories before sales
Let your real out
