The best lesson we can learn from rockstars

The music industry is brilliant at launches. New albums, new tours, fashion collabs, product endorsements, VIP appearances, magazine covers. It’s not the only industry with rockstars though.

You too need to find fans (not followers but fans). And finding your fans is very different than waiting for your fans to find you. One is active. One is passive.

(Yeah I see the pun setup, Imma walk on by)

If you launched your firm, your fund, your strategy years ago and you are still waiting for your fans to knock on your door, I hate to break it to you. They ain't comin'.

Find your fans.
Go to them.
Meet them where they are.
Help them solve a problem.
Be a person.
Launch something.

Here are 17 things you can launch (that aren’t a fund):

1. Personal brand

2. Social media presence with a new post M - F

3. Content piece busting myths in your industry / asset class

4. Content piece with 7 of the most compelling charts right now

5. Lunch and learn for a small group of people (virtual or in-person)

6. Conference call or webinar for a larger group of people

7. New website

8. New company branding or logo or tagline

9. New platform availability

10. New collaboration with a partner

11. Press release about crossing key milestones

12. Press release announcing recent awards

13. List of upcoming speaking engagements

14. List of recent podcast appearances

15. YouTube Channel

16. New investor relations program

17. Roadshow / tour with a list of cities and dates