Ready or not, you’ve got a brand
We all have a personal brand.
Is yours accidental or intentional?
Think about it. Regardless of whether you “want” a personal brand or not, you’ve got one.
You have a reputation - is it as rockstar as you are??
You relate to people - or maybe people think you don’t
You have a unique style - or maybe you are blending in
You have passions - or maybe it seems like you don’t care much
You have values - do they shine in how you show up for others
Or are you hiding?
Authentic leadership can be active or passive.
You can opt in or out.
You can build it or let others make it for you.
Regardless, you do have a brand whether you like it or not. So maybe the question is, “Do you like it?” And if you don’t, maybe it’s time to do something about it.
Are you a CEO or founder looking to develop a personal brand?
